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"Affluent consumers in
the US were early Internet
adopters...according to
an October 2006 study by
BIG research and Home
Electronics Journal... the
study found that 93% of
US affluent consumers
research upcoming
consumer electronics
purchases [online]..."
James Belcher, Senior Analyst, eMarketer
James Belcher, Senior Analyst, eMarketer
"Seventy-seven percent
of consumer electronics
(CE) purchases were
influenced by Internet
research. Of the total $32.5
billion spent on CE products,
online research influenced a
striking 77% or $25.1 billion.
Consumers naturally want to
make informed CE buying
decisions and we found they
are turning to the Internet
for their research."
Senior Director of Market Research Tim Herbert, CEA
Senior Director of Market Research Tim Herbert, CEA
